The Association for Asian American Studies backend and frontend user processes to conference registrations.
Understanding, simplifying and translating the steps of all users (frontend and backend) involved with conference registrations on their website.
Lead UX / UI backend strategist and user flows designer.
The backend user research was done by collecting detailed feedback and information from staff involved with conference registration.
The user flow graphics allowed client to visualize all users involved and actions necessary to finalize conference registration, submission and payment process. This part of the project was only one of the fist steps of the re-design and development process for this client.